Effective date: September 15, 2025
1. Introduction
This Privacy Policy explains how Laddrr and its parent company, KM25 Sp. z o.o. ("Laddrr," "we," "us," or "our"), collect, use, and share your personal data. This policy applies when you use our mobile application, websites, and related services (collectively, the "Service").
Our services are provided by KM25 Sp. z o.o., located at ul. Szlak 77, 31-153 Kraków, Poland. By using our Services, you agree to the collection and use of information in accordance with this Policy.
2. What Personal Data We Collect
We collect information in three main ways: data you provide to us directly, data we receive from third parties, and data we collect automatically.
2.1. Data You Provide Directly
- Account Information: When you register for an account, we collect your name, email address, password or sign-in token, and country.
- User Content: We collect any content you create, upload, or post to the Service, such as journal entries, goals, or other personal notes.
- Communications: We collect information when you contact us for customer support or otherwise communicate with us, including the content of your messages.
- Purchase Information: If you make a purchase, we collect information related to that transaction, such as your order history and subscription status. Full payment details are handled by our payment processors.
2.2. Data We Receive from Third Parties
- Authentication Services: If you choose to log in to our Service using a third-party service like Sign in with Apple or Google Sign-In, we receive information from that service, such as your name and verified email address.
2.3. Data We Collect Automatically
- Device and Usage Information: We collect information about how you access and use the Service. This includes your IP address, device type, operating system, app version, language settings, and information about your interactions with our features (e.g., pages viewed, time spent).
- Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to operate and improve our website and Service. See Section 4 below for more details.
3. How and Why We Use Your Data (Legal Bases)
We process your personal data for specific purposes and only when we have a valid legal basis to do so under data protection laws like the GDPR.
| Purpose | Data Categories Used | Legal Basis (GDPR) |
|---|---|---|
| To Provide and Maintain the Service This includes creating your account, enabling features, and ensuring the Service functions correctly. | Account Information, User Content, Device and Usage Information | Performance of a contract |
| To Process Transactions This includes managing subscriptions, processing payments, and preventing fraud. | Account Information, Purchase Information | Performance of a contract; Legal obligation |
| To Communicate With You This includes sending service-related messages, responding to support requests, and providing updates. | Account Information, Communications | Performance of a contract; Legitimate interest |
| To Improve and Analyze Our Service We analyze how users interact with our Service to fix bugs, develop new features, and improve the user experience. | Device and Usage Information, User Content (in aggregated or anonymized form) | Legitimate interest |
| For Marketing To send you marketing communications about our products and offers, where you have given us permission to do so. | Account Information | Consent |
| To Comply with Legal Obligations To meet our legal, regulatory, and professional obligations. | All relevant categories | Legal obligation |
4. Cookies and Tracking Technologies
We use cookies and similar technologies (like pixels and SDKs) to help us operate, protect, and improve the Service. These technologies serve different functions:
- Strictly Necessary: These are essential for the Service to function correctly, such as for security and authentication.
- Performance and Analytics: These help us understand how you use the Service so we can monitor and improve its performance.
- Functional: These are used to remember your settings and preferences (like your language) to enhance your experience.
- Targeting/Marketing: These are used by us and our partners to deliver marketing communications that may be relevant to you. This is only done with your consent.
You can control your cookie preferences through our cookie consent banner and your browser settings.
5. Who We Share Your Data With
We do not sell your personal data. We only share it with trusted partners who help us operate our Service, and only when necessary.
- Service Providers: We share data with third-party vendors who perform services on our behalf. This includes:
- Cloud Hosting Providers (to store our data).
- Analytics Providers (to help us understand service usage).
- Payment Processors (to handle transactions securely).
- Customer Support Providers (to manage communications).
- Marketing Partners (to help us with advertising, with your consent).
- Legal and Professional Advisors: We may share data with our lawyers, accountants, and other advisors when required.
- Legal Authorities: We may disclose your data if required by law, court order, or to protect our legal rights.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction.
6. Data Retention
We keep your personal data only for as long as necessary to fulfill the purposes for which it was collected, or to comply with our legal obligations. Generally, we retain data for the following periods:
- Account Data: For as long as your account is active, and up to 5 years after.
- Purchase and Transaction Data: Up to 10 years, as required by tax and accounting laws.
- Communications Data: Up to 1 year after our last interaction.
7. International Data Transfers
Your data may be transferred to and processed in countries outside of your country of residence, including outside the European Economic Area (EEA). When we do this, we ensure your data is protected by using legal safeguards like the European Commission’s Standard Contractual Clauses.
8. Your Data Protection Rights
You have rights over your personal data. Depending on your location, these may include:
- The right to access a copy of your personal data.
- The right to rectification to correct inaccurate or incomplete data.
- The right to erasure ("right to be forgotten") of your personal data.
- The right to restrict the processing of your personal data.
- The right to data portability to receive your data in a machine-readable format.
- The right to object to the processing of your data, including for direct marketing.
- The right to withdraw consent at any time, where consent is our legal basis.
To exercise any of these rights, please see the "Contact Us" section below. You also have the right to lodge a complaint with your local data protection authority.
9. Disclosures for Users in Specific Regions
For US Residents: Residents of states like California have specific rights, including the right to know, access, correct, delete, and opt-out of the "sale" or "sharing" of personal data for targeted advertising. We do not sell your data. To exercise your rights, please contact us.
Do Not Track: Some browsers offer a "Do Not Track" (DNT) signal. We do not currently alter our practices when we receive a DNT signal.
10. Children's Privacy
Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have, please contact us immediately.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy in the app or on our website. The "Effective date" at the top indicates when it was last revised.
12. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at hello@laddrr.app.